Filipe C Santos

Twitter Monetization

Posted by Filipe Santos on 28 September 2009 | 0 Comments

Tags: twitter, social, search engines, monetization, strategies, strategy, social media, SEO

Twitter Monetization Strategy : Defined

I had always wondered what the Twitter motive/monetization strategy was going to be (Thanks goes to http://blog.searchenginewatch.com/090623-142409 for the breakdown). The "trick" here for the Twitter model IMHO, is the integration of those context delivered advertisements by tweet or stream - that does not alienate or further complicate the experience and essence of using Twitter for most. Clearly I remember the same thing occuring with regard to banner ads many years ago, many businesses were forgoing the use of banner ads to both speed up the page load but to also appeal to users sensability of not being bombarded.

Considering the basis of the monetization strategy in simple terms though is one of the most likely to appeal to advertisers while (if algorythmically in tune with the user" experience) will also keep users tweeting without much looking back. Privacy however, and the sale of information from Twitter users is a different beast to tackle and may rile quite a few advocates of Internet privacy rights.