Filipe C Santos

Matt Cutts Responds to Google Questions on Big Brands in Natural Search

Posted by Filipe Santos on 28 September 2009 | 0 Comments

Tags: Google, Engineer, video, questions, brands, natural search, search engines, SEO, Youtube, Matt Cutts

Google Engineer - Matt Cutt's Response to Video Question on Big Brands Competing in Natural Search

Recently, Matt Cutts from Google opened up a grab bag for questions to be answered in his weekly video series on YouTube. I finally got one of my questions aired and answered, but the response was lackluster - as expected. I respect the guy for his ability to discuss at length what he might and to express his views as an insider at Google, but certainly felt he did a poor job of tackling my question.

By the way what in Google's perception constitutes a "Mom and Pop" business online versus big brand? The line is certainly not defined and in my experience big brand usually does extremely well for primary keywords and critical phrases without any SEO work done, but once the floodgates are open with regard to SEO work enabled, the longtail comes and primary/critical terms get lift into top notch SERP results...

I am not completely saying that the bias is intentional, but it is an unfair advantage that is "given" rather than earned. What are your thoughts?

Take a view of the video here: Why do Big Brands Do Well in Natural Search Most of the Time?