Excessive Links Per Page

Excessive Links and How they Negatively Affect your SEO

Be mindful to the amount of links that live on each page. You will want to have a soft limit set to not exceed 100 links and a hard limit on 150 links. Having so many links does go against both search engine effective procedure and mimics the actions taken by many in the real world. For example, If you went to your local cell phone store and wanted to sign up for a plan, would you mind if they asked you to consider an upgrade to a higher cost plan? Maybe not if they only asked once or twice, but once they keep trying to hard sell you multiple times, it will frustrate any person, and the person would likely leave the store - perhaps for good.

Same purpose here, Google and the other top search engine algorithms must be programmed to consider that beyond 100 links is excessive and probably denotes a lack of quality for users. ultimately search engines are looking to provide the best experience to users they can, because it both equates to ad revenue and to loyalty. With any guideline or best practice, there is always an exception. A big well known brand may be able to get away with this with seemingly no harm, but it doesn't mean it will help you.